Lunchbox

Male 18–34. London, Brooklyn, LA, Toronto. YouTube is growing; Chartmetric is not. Records for that room — not a playlist lane that isn’t this audience.

Monthly listeners

241k

Aug snapshot

Followers

54.7k

+13.7k since March

Fan conversion

96.4%

Spotify

Male share

85.7%

Instagram + overall

Gender

Male 85.7% · Female 14.3%. Same skew on Instagram and overall.

Age

18–24

Largest

25–34

Largest

Young adult and early millennial. Night records. Not a 35+ jazz-club play, not a teen playlist play.

Platform momentum

YouTube, 12 months: +36.33%
YouTube, last month: +2.04%
Spotify conversion: 96.4%
Chartmetric momentum: Soft / declining

Video and fan conversion are healthy. Recent streaming momentum is not. Do not spend this cycle buying playlist-first records to reverse a Chartmetric line.

Spotify top cities

London564
Brooklyn480
Los Angeles430
Toronto372

Also strong: Chicago, Dallas, Melbourne, New York. Ads stay in these rooms.

Spend against this room

Cities: London, Brooklyn, LA, Toronto first. Chicago, Dallas, Melbourne second. No new-market buy this 90.
Demo: male 18–34. Night-drive New Jazz. Do not recut for the 14.3% female slice.
Surface: YouTube and IG. Conversion is 96.4% — deepen existing fans.
Joey owns the geo map (Oct 12). Scale Fund does not pay playlist campaigns.

Deliverable on the 90-day →YouTube playbook · Spotify CRM

Listeners

Followers

Lane brief

Live instruments in the room. Rhodes, horns, upright or round electric bass.
No playlist-first choruses. If it leans pop, pull it back before mix.
Features only if they sit in New Jazz. Scale Fund does not buy trend guests.
Night-drive records. The Compound is the aesthetic, not a backdrop.

Working titles

After Hours PatentTracking
Gold LeafDemo
Compound NightsDemo
Soft ArmorIdea
Fourth WallTracking
Ivory SmokeIdea
Late DepositDemo
Glass RoomIdea