Growth surface

YouTube is up 36% while Chartmetric is soft. Conversion on Spotify is already 96.4%. This cycle scales Compound films, official audio, and four-city ads — it does not feed a playlist recut.

Spotify + CRM

YouTube, 12 months

+36.3%

Primary growth

YouTube, last month

+2.04%

Keep this green

Spotify conversion

96.4%

Do not spray for clicks

Room

85.7% male

18–34 · four cities

The read

YouTube is not a Spotify feeder

New Jazz night records live as picture plus sound. The Compound is the set. Male 18–34 in London, Brooklyn, LA, Toronto already watch. Ads buy more of that watch time. They do not exist to reverse Chartmetric with a chorus lift. Scale Fund does not pay this — Nile’s floor kit is the crew, Epic/MW8 ops is the media.

01 · Films

The Compound is the video

Every tracking day is a film day. 16:9 session films, not lyric-video spam. After Hours Patent live Rhodes is the lead. Nile captures. Cove locks the still. Same take crops to 9:16 — you do not perform twice.

02 · YTM

YouTube Music is a song entity

Official Artist Channel, Topic claimed, ISRC on every upload from Harper’s ingest. Official audio (black field, MW8 lockup) plus the Compound film. No competing lyric video. YTM reads the video; visualizers are a tax.

03 · Shorts

Night vertical, not a challenge

15–30s of hands on Rhodes, horns in Room B, Lunchbox in low light. Male 18–34. No ‘wait for the drop,’ no dance-edit, no face-zoom bait. Four shorts per block from the same session.

04 · Ads

Four cities, existing room

In-feed and skippable in-stream. Male 18–34 in London, Brooklyn, LA, Toronto. Creative is the Compound take. Optimize for 50%+ watch, not Spotify clicks — conversion is already 96.4%. Not Scale Fund. Epic marketing or MW8 ops.

Compound films

One per block, 16:9

Shorts

Four per block, same take

Official audios

One per record

Cities on ads

No new-market buy

Title: Lunchbox — {Track} (Live at The Compound).
Thumbnail: hands, horns, night room. Cove signs off.
Lower third: LUNCHBOX · THE COMPOUND · MW8.
Public series: Lunchbox | The Compound, chronological.
End screen to the next Compound film, not a merch blast.
Geo: London, Brooklyn, LA, Toronto first. Chicago, Dallas, Melbourne second.

Don’t

Do not upload a lyric video that competes with official audio.
Do not recut a playlist chorus for a YouTube thumbnail.
Do not buy broad YouTube ads outside the four cities.
Do not treat YouTube as a Spotify feeder. It is the growth surface.
Do not spend Scale Fund on ads or a video crew. Nile’s floor kit is the crew.
Do not chase Chartmetric with a viral short that breaks New Jazz.

90-day cadence

Foundation · Sep
- Official Artist Channel + Topic hygiene. ISRC on uploads.
- Compound capture protocol locked before Block 1.
- After Hours Patent official audio (black field).
- Four shorts from Block 1. No premiere until the still is Cove-signed.
Production · Oct
- One Compound film per tracking block (Blocks 3–4).
- After Hours Patent premiere + YTM pitch (due Oct 3).
- Geo ads live in the four cities behind that film.
- Shorts every session day. Weekly Compound night clip.
Delivery · Nov
- Remaining official audios as records master.
- Compound Nights mini-doc from leftover B-roll.
- End-screen graph across the series.
- Q1 film board drafted with the next 90.

YouTube Music

Channel vs Topic
Official Artist Channel is the house. Topic is claimed, not fought. Uploads live on OAC so YTM has a video to attach to the song entity.
Song page
Title, artists, ISRC from catalog ingest. After Hours Patent does not exist on YTM until Harper’s ISWC/ISRC row is closed.
Editorial
Pitch YTM New Jazz / Late Night the Compound film, not a visualizer. Joey owns that row in the CRM. One track first.
Saves, not clicks
Fan conversion on Spotify is 96.4%. YT ads do not need to ‘drive streams.’ They need watch time in the existing male 18–34 room.

Who owns it

Nile: Floor capture. Every tracking day is a film day.
Cove: Lane on titles, stills, lower thirds. Premiere date.
Joey: Channel hygiene, YTM editorial row, geo ads.
Harper: ISRC / ISWC before any official audio goes up.

After Hours Patent premiere is Oct 3. Capture protocol is due Block 1. Ads follow the geo map, not a new market.